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Brief Business Model

TIPS Industries Limited is a leading Indian music label company which creates,purchased and licencing the music content. It is established in 1988 and run by Taurani family(Kumar and Ramesh). It has strong brand recognition, extensive music collection of more than 30000 songs catalogue of film, non-film, devotional, pop and remixes in Hindi, Punjabi, Gujarati, Bhojpuri and other languages which straddle all genres of popular Indian music. The catalogue has robust multi-year track record, the Company has demonstrated consistent success in creating high quality music and acquiring music related intellectual property rights (IPR). Basically Tips have two businesses. 1. sound recording or master recording. That is 90% of our business.Tips produce music as well as buy IPR (buy right one time or continue give royalty) 10% which is publishing music business (licensed to over the top (OTT) video platforms, content aggregators, television channels, telecom companies, radio stations, advertisers, event management companies, hotels, restaurants and others. ).

Megatrend/Trend driver

Increasing internet penetration, smartphone usage and the rollout of 5G technology The Indian Music Industry (IMI) report states that the number of audio OTT users is projected to grow to around 900-million by 2030, which makes it one of the largest markets for digital music in the world. The live music scene in India has witnessed tremendous growth in recent years due to young population. With the proliferation of smartphones, affordable internet connectivity, and the availability of streaming platforms, music consumption in India has witnessed a significant surge. Brands and advertisers are recognizing the power of music as a marketing tool. Indian music, especially Bollywood music, is gaining global recognition. Initiatives like the Make in India campaign, Digital India program, and Startup India have created a conducive environment for music startups, technology platforms, and independent artists. TIPS Industries has developed strong relationships and collaborations with renowned music directors, composers, lyricists, and singers in the industry. These connections provide them with access to top talent, exclusive collaborations, and a competitive advantage in acquiring rights to high-quality music.

Competitive Advantages

“Songs of 90s are in big demand. You can see in the last 2 years our ‘21 top line was 90 crores and this ‘23 our top line is 187. Old portfolio and new one new catalog formation is tough so may be new labels have entry barrier. Publishing songs to 200 countries international deal with sony music singned at 2023. TIPS Industries is one of the oldest and most established music labels in India. It was founded in 1975, which gives it a rich history and experience in the music industry. Music labels own IPR for their repertoire for 60 years as per the copyright Act 2012 “.

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